Wm Morrison Supermarkets Plc Cookie Policy

What are cookies?

Modern websites are powered by lots of bits of computer technology, many of which involve other computers effectively ‘talking’ on a regular basis to your computer or mobile phone as you use the internet. Cookies are just one of these technologies.

A ‘cookie’ is technically a very short piece of computer code that can be loaded (or ‘set’) onto your computer or mobile phone when you access or do something on a web page. Once set, it can be accessed by that website, and potentially some other computers from time to time. It’s not harmful to your computer or mobile phone like a virus or other malicious code.
Cookies are used for lots of different purposes. For example, they can power shopping baskets, help keep you secure, allow pre-population of forms, and enable a website provider like us to understand how their website is used. They are also used to drive online advertising that is relevant to you by building up a picture of what you are interested in from your use of the internet.

Cookies have a lifetime. Many only last until you close your browser or for a short time. These are called ‘session cookies’.
Some last far longer though, for example, to enable a website to recognise you when you return to them. These are called ‘persistent cookies‘. Where possible, we’ll let you know how long these cookies last for.
Cookies set directly by a website owner (like us) are generally known as ‘first party cookies’. Many (if not most) modern websites also use bits of hidden technology provided by other parties. Online advertising is a particularly common example. These other parties may also set cookies when you use our website. If they do so, their cookies are generally known as ‘third party cookies’.
There are some other computer technologies which are technically different to cookies but are used to perform very similar jobs and function in a very similar way. For example,‘locally stored objects’ (or ‘flash cookies’) are used to power some online video content, and ‘web bugs’ (or ‘web beacons’) are used for many of the same purposes as cookies.
If you want to know more, we suggest you visit this site. Please note that we are not responsible for other party’s sites.
Now that we’ve explained what cookies are, please read ‘How do we use cookies?’ to understand how we use them and similar technologies.

How do we use cookies?

We have set out brief details of the cookies and similar technologies we use below, together with an overview of why we use them.

Cookies we set (1st Party Cookies)

Cookie name

Cookie Type

Cookie Duration

What is it used for?

Cookie placement

WC_ACTIVEPOINTER

Session

-

These cookies allow our web servers to respond to your actions such as browsing, registration & log-in and add to basket. These cookies help to provide security using the website, a unified log-in across different sites and display relevant content and currency for international websites and our mobile site. Visitor data is collected to track visitor information such as which websites you have been to before visting ours, new and existing visitors, number of visitors, to distinguish between visits from computer programmes and people, websites visited by a customer within a session and specific referring pages, country so that we can serve specific country content and currency, where appropriate. The website wouldn't work properly without these.

Site wide

WC_AUTHENTICATION

Session

-

Site wide

WC_GENERIC_ACTIVITYDATA

Session

-

Site wide

WC_PERSISTENT

Persistent

1 year

Site wide

WC_SESSION_ESTABLISHED

Session

-

Site wide

WC_USERACTIVITY

Session

-

Site wide

Apache

Session

-

Site wide

JSESSIONID

Session

-

Site wide

REFERRER

Session

-

Site wide

PLPVIEWCOOKIE

Session

-

Site wide

WCSALMON_CASEBUILDER_ACTIVE

Session

-

This cookie stores the number of bottles added to a case during the browse and purchase process. Without this, you woudn't be able to build a case of wine.

Site wide

TasteTestFilter

Session

-

These cookies are used to ensure that when you've taken the taste test, we can display products that are relevant to you, based on the answers you gave to the taste Test questions.

Any pages featuring the Taste Test

TasteTestScore

Session

-

WC_FB_STATE_COOKIE

Session

-

These cookies enables you to share content on Facebook.

Site wide

WC_FB_LOGIN_REDIRECT_URL_COOKIE

Session

-

Site wide

_atuvc

Session

-

These cookies enable you to share content on third party social networks such as Facebook. Provided by AddThis, these cookies enable analysis of where and how often our content is shared.

Site wide

Cookies other people set (3rd Party Cookies)

Cookie name

Cookie Type

Cookie Duration

What is it used for?

Cookie placement

secure5.arcot.com

Persistent

1 day

This cookie is used for Verified by Visa, and to ensure that moving between the payment area and other areas of the Morrisons-Cellar site are sufficiently secure.

Checkout

TSe9a623

Session

-

This cookie is used to run the purchase facilities with Paypal. Without this cookie, the Paypal site would not be able to be used for payment.

Checkout

COREID6

Persistent

25 years

These cookies are used to identify the users profile so that when you return to the site, it recognises you and remembers your previous activity.

Product detail pages

123456789_login

Session

-

Site wide

123456789_reset

Session

-

Site wide

_utma

Persistent

2 years

This cookie is used as part of Google Analytics service provided by Google. This specific cookie stores each user's amount of visits, and the time of the first visit, the previous visit, and the current visit.

Site wide

_utmb

Persistent

2 years

Site wide

_utmc

Session

-

Site wide

_utmz

Persistent

6 months

Site wide

_utmv

Session

-

Site wide

loc

Persistent

3 days

These cookies enable you to share content on third party social networks such as Facebook. Provided by AddThis, these cookies enable analysis of where and how often our content is shared.

Product detail pages

uit

Persistent

1 day

Site wide

uid

Persistent

2 days

Site wide

uvc

Persistent

2 days

Product detail pages

psc

Persistent

2 days

Site wide

di

Persistent

2 days

Product detail pages

dt

Persistent

1 month

Product detail pages

NID

Persistent

3 months

Our website displays an embedded Google map. These cookies are provided by Google to capture visitor information such as preferences when viewing pages with Google maps. This information helps to tailor functionality and improve the experience. Google Maps will not work properly without this.

Site wide

PREF

Persistent

22 months

Site wide

guest_id

Persistent

2 years

These cookies enable a live feed between our Twitter account and website. This enables Twitter to track activity related to Twitter including the use of the ‘Tweet’ button and other twitter functionality. The first of these cookies is set even if you don’t have a Twitter account.

Recipe page and Product details pages

hmGUID

Persistent

1 year

Run by Hooklogic a company that provides technology, data and analytics to present targeted, personalised advertising online. The cookie enables personalised adverts and content to be presented to visitors of our website based on what you and other visitors have viewed.

Checkout

thx_guid

Persistent

4 years

This is a Cybersource cookie and is an anti-fraud monitoring tool we use to help protect our business. This cookie is placed as part of the Checkout process when ordering a product from us.

Checkout

*See ‘What are cookies?’ for what these terms mean.

YouTube.

Where we embed YouTube videos on our website, we use cookies to capture and analyse visitor information related to video usage such as views and shares.

Social media.

We love it when you share information from our website through a social media network such as Facebook or Twitter, but when you do so, please be aware that your social network may set additional cookies and similar technologies on your computer, mobile phone or tablet device. We’re not responsible for these other cookies and technologies. Please check the privacy and cookie policies of the social media networks you use for full details of what they do.
We regularly review the cookies we and our suppliers use to keep them to the minimum we think we need. In doing so, we aim to respect your right to privacy in your online life, which is very important to us, but also ensure you have a good browsing experience and ensure we have enough of, and the right kind of information to improve our website and business.

In case you do not agree with our policy, we have provided details of how you can manage cookies yourself (See ‘How can you manage cookies?’). By following the instructions set out, you can tailor how your web browser behaves to ensure only cookies and similar technologies with which you are happy are loaded onto your computer, mobile phone or tablet device.

How can you manage cookies?

Some providers of third party cookies give you the means to opt-out of the services they provide (for example, targeted advertising). Where we are aware of our suppliers doing so, we have provided details in the ‘How do we use cookies?’ section. These providers may use cookies to power their opt-out service, so if you choose to block cookies using the means set out below, their opt-out service may cease to work and the adverts you sought to block may reappear.

The main way to manage all cookies and similar technologies that are set on your computer, mobile phone or tablet device is through adjusting your web browser settings. In practice, this process will result in some or all of them being blocked.

You’ll need to consult your browser’s user guide to see how you can use it to restrict or block cookies and similar technologies. Some browsers are more sophisticated than others in managing these technologies, so if you want greater controls, it would be worth comparing a few of them.

What will happen if you choose to restrict or block cookies?

If you choose to restrict or block cookies and similar technologies on your computer mobile phone, and/or tablet device your browsing experience is likely to change.

The extent of the changes will differ from website to website, depending on how they use cookies and similar technologies. Some websites may be completely unaffected, but you may see significant changes to others. Your browsing experience may become less interactive, less personal to you, contain more error messages, and certain websites may not work at all, or at least not as you have come to expect. For example, you may see fewer adverts, but you may not be able to make online purchases because website shopping baskets are normally powered by cookies.

Our website is designed to use cookies, so it may be affected by some or all of the issues set out above, as well as others not listed here. In particular, your shopping experience on our website will be limited to browsing and research, and you won’t be able to add products to your shopping list / basket or buy them.

Updates to this cookie policy

We review our use of cookies and similar technologies regularly (see the 'How do we use cookies?' section for full details).

In doing so, we may change the cookies and other technologies we use and how we use them.

As a result, we will need to change this policy from time to time to keep it accurate and up to date.

If we change this policy, we will tell you when you next visit our website, and give you a link to our revised policy. That way you can check to see if you are happy with our new policy and adjust your browser settings if you want to before proceeding any further.

Please look out for these notices in future when you are using our website.

Contact us

If you want any further information about our approach to cookies and similar technologies, our websites in general or have any other privacy questions relating to us, we’d be happy to help you. Our contact details are set out here and our address is: Wm Morrison Supermarkets Plc, Hilmore House, Gain Lane, Bradford, BD3 7DL.
Thank you for taking the time to visit our website and reading about our use of cookies and similar technologies.

Happy and safe browsing!